Archive - The French Prophet

Basic-Fit (BFIT), Part 2: Four Ways to Spend a Euro

New clubs, acquisitions, debt or buybacks. At €28, they are not remotely equivalent. Plus my letter to Basic-Fit’s board.

Oct 5 • The French Prophet

September 2026

Full Gyms for the Price of Empty Ones

At €29, the market prices full gyms at roughly what it costs to build empty ones.

Sep 25 • The French Prophet

Imperial Brands: How Long Until I Own the Whole Company?

Imperial Brands is returning nearly 15% of its market value to shareholders. If the cash holds, the lower the share price stays, the faster my ownership…

Sep 11 • The French Prophet

Copa Holdings: The Fuel Shock Has Put a 15% ROIC Airline on Sale

Fuel nearly doubled. Copa raised fares, added 16% capacity and kept filling aircraft.

Sep 2 • The French Prophet

July 2026

Helios Towers: real estate that doesn’t fit in any box

The tower company nobody can categorise, and why the market is only starting to price it.

Jul 13 • The French Prophet

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